Lesson 01 of 8
Orientation
Set up the course, choose one working flow, and define what a useful first pass will produce.
By the end of this lesson
- Choose one real welcome flow to build during the course.
- Understand the four operating layers: permission, orientation, decision, and learning.
- Set a bounded course outcome without inventing a performance target.
How to use this system
A welcome flow is not a stack of clever emails. It is a short customer journey with a clear beginning, a useful middle, and an honest next step. Use this guide in order the first time. On later passes, return to the module that matches the problem you are solving.
The system has four working layers:
- Permission: what the subscriber knowingly asked to receive.
- Orientation: what they need to understand before an offer makes sense.
- Decision: what helps them judge whether the offer fits.
- Learning: what you measure, review, and change.
Keep a decision record as you work. The included flow planner, message brief, QA checklist, experiment tracker, and adaptable templates are designed for that purpose.
Working session
Apply it now
Write a one-sentence course brief: audience, entry moment, offer, and the decision your welcome flow should support.
Lesson resources
Download a working copy, complete it locally, and return to the lesson when you need the decision logic.
Local progress only
Finish the lesson
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