Open founding edition
The complete Welcome Flow course is here.
Eight working lessons take you from permission and architecture through copy, automation QA, measurement, and launch.
Your progress
0 of 8 completeProgress stays in this browser. No login or account is required.
Build one real flow as you learn.
This is not a library of disconnected videos. Each lesson ends with a working decision, a downloadable resource, and a clear handoff to the next part of the system.
Orientation
Set up the course, choose one working flow, and define what a useful first pass will produce.
Open lessonConsent and boundaries
Turn the signup promise into eligibility, suppression, timing, and exit rules before writing copy.
Open lessonAudience and offer mapping
Map the subscriber's situation, verify the offer facts, and build a logical bridge to the paid next step.
Open lessonFive-message journey architecture
Give each message a distinct job, set pacing by reader effort, and add only branches that change the experience.
Open lessonWelcome Copy
Write five original messages, analyze thirty real-world captures critically, and translate principles without copying source creative.
Open lessonImplementation and automation QA
Translate the plan into platform-neutral automation rules and test content, logic, rendering, accessibility, and exits.
Open lessonMeasurement and testing
Define a metric tree, state data limitations, and run one decision-first experiment at a time.
Open lessonLaunch checklist and next steps
Approve the journey, activate safely, review defects before persuasion, and establish an operating rhythm.
Open lessonIncluded in the preview
Worksheets are part of the course.
Download the flow planner, message brief, QA checklist, experiment tracker, and adaptable email templates from the lessons where they are used.
Why is the course open?
Authentication and Gumroad delivery are not connected yet. This website currently provides an honest open founding edition preview. Checkout remains disabled, pricing remains $99 founding and $149 standard, and no purchase or access entitlement is implied.