Launch checklist and next steps

Before launch

• Approve audience, permission, goal, offer bridge, and claim set.
• Complete content, logic, link, rendering, and accessibility QA.
• Save the final specification and version.
• Assign metric owners and review dates.

First review

• Confirm delivery and suppression health.
• Check that the intended path is observable.
• Fix defects before interpreting persuasion.
• Capture support and reply signals.

Ongoing review

• Compare sequence behavior by stable audience cohorts.
• Review the complete path, not isolated messages.
• Run only tests the team can interpret and act on.
• Archive retired copy with dates and reasons.
• Recheck offer facts, links, price, policies, and platform behavior.

Publish or activate only when every answer is yes:

• Is every recipient eligible under the documented permission?
• Does Message 1 fulfill the signup promise immediately?
• Does each message have one clear job?
• Are offer facts and claims verified?
• Are automation exits and suppressions tested?
• Do links, preference controls, and support routes work?
• Is the experience readable on narrow screens and without images?
• Are metric definitions and limitations documented?
• Is there a rollback or pause plan?
• Has a human reviewed the full subscriber journey?