# Message brief worksheet

Duplicate this page for each message.

## Identity

- Message name:
- Sequence position:
- Owner:
- Draft version:
- Approval status:

## Reader and job

- What just happened before this message?
- What does the reader already know?
- What uncertainty should this message reduce?
- What is the one communication job?
- What is the primary action?

## Inputs

- Verified facts:
- Approved claims and sources:
- Required links and owners:
- Personalization fields and fallbacks:
- Legal or policy requirements:

## Draft plan

- Subject direction:
- Preview-text direction:
- Opening:
- Core teaching or explanation:
- Example or evidence:
- CTA:
- Expectation for what follows:
- Plain-text considerations:

## Risk check

- Could any sentence overstate an outcome?
- Is any example fictional and unlabeled?
- Does the CTA match the destination?
- Does the message remain useful with images blocked?
- Can the reader unsubscribe or change preferences?

## Review record

| Reviewer | Date | Decision | Changes required |
|---|---|---|---|
|  |  |  |  |